Gastón Gardey Jr.

Founder & Director

With roots in California and now based in The Netherlands, Gaston is a director, cinematographer & brand strategist working in the commercial and branded documentary space. Through Avision Creative Agency, he collaborates with performance and outdoor brands to build visual narratives that reflect the real world of sport and the people inside it.

An athlete himself, he brings an inside understanding of performance to his work, crafting human-driven stories that resonate with those who live it. His films help brands communicate the experiences they create for their audiences, turning authenticity into connection.